Our Founder
Alisha Rosenthal has been a licensed massage therapist and esthetician since 2009. Alisha is the Owner and Instructor of 31 Institute, LLC as well as the Owner and Operator of Spa 31, a med spa and wellness center. Alisha has fully immersed herself into the spa industry for 15 years. Earning her diploma from International Academy in Daytona Beach, FL, Alisha has continually pursued excellence in her career. She is a NCBTMB board certified Medical Massage Practitioner, a medical aesthetician, a massage therapy instructor, and a licensed continuing education provider.
With experience in medical offices and spa settings, Alisha opened her own business in Palm Coast, FL in 2011. She moved to Sherman, TX, with her family of five in 2014 and opened Spa 31, a solo studio offering massage and skincare treatments. Spa 31 is now a full service day spa and med spa with multiple rooms and service providers, offering services from body scrubs to microneedling.
In 2021, Alisha saw the demand for massage therapy outgrowing the number of licensed massage therapists in the Texoma area, and decided to take on the challenge of opening 31 Institute, a school for massage therapy. 31 Institute is now fully operational and is even offering continuing education courses.
Alisha’s goal is to continue learning and teaching how to integrate alternative health care and beauty services into the average, everyday life. She prides herself on staying well-informed, providing the best customer service, and partnering with people who are like-minded.
Our Purpose
The purpose of 31 Institute is to prepare students for rewarding careers in the beauty and wellness industries through spa-modeled and student-centered training. Everyone on our faculty has work experience in the spa, salon, and medical settings. We research and work with top advisors in the spa, salon, and wellness industries to ensure our school reflects the same environment that students will work in, as professionals. At 31 Institute, we strive to provide a realistic setting with our equipment, curriculum, and policies to resemble, as closely as possible, the career setting our students plan to enter. The staff and faculty at 31 Institute are here to support each student and help them successfully meet the challenges that come with being a college student. Although 31 Institute has a high standard of performance, our expectation is to guide you through each step of learning so that, after successfully completing our program, you will not only be well-educated in your field of study, but you will also have all the tools necessary to build a rewarding career.
We look forward to serving you and guiding you into your future endeavors.
Our Mission
The mission of 31 Institute is to educate individuals to develop the knowledge and skills that will enable them to achieve their professional goals, improve the productivity of their organizations, and provide leadership and services to their communities. Through this education, we will prepare each student to be employable in the job market.
Our Vision
We envision that all 31 Institute students will complete their training and will be able to demonstrate the skills necessary to obtain employment and succeed in the career they choose. To also be able to contribute to the community as responsible, ethical members.